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Ken Hawkins – EMBL Communications

EMBL Communications

Informing, inspiring, and engaging society with EMBL’s research, services and training

As a publicly funded organisation, EMBL has both a responsibility and an interest to feed back on its work by communicating its innovative research programmes and cutting-edge science, and bringing the questions, concerns and responses of the public to the laboratory.

Author: Ken Hawkins

Enabling a more dynamic EMBL online

For websites and web services across EMBL, a set of foundational improvements is enabling more rapid, flexible and effective user journeys.


EMBL.org: Putting our best footer forward

In partnership with colleagues from across EMBL and EMBL-EBI we have created and implemented this first in a range of subtle — but broad — improvements to support the footer and navigation across One EMBL.org.


Accelerating one EMBL.org

On 4 December 2020 the new EMBL.org received a package of major refinement. Driven by stakeholder desire for a shorter version of the page, the outcome is greater focus on EMBL’s mission areas.



Faster scientific websites through reusability

Growing an EMBL-EBI solution into a Visual Framework for the life sciences Building a website is easy. Building a good website is trickier. Building that good site quickly is hard. And if you want a beyond-hard challenge, also match your organisation’s look, feel and brand requirements.


Unshackling content, and their authors

A Content Hub for better content at EMBL Even organisations of modest size have web presences where content is hard to reuse and compromised editorial experiences. Even a robust CMS and internal development team is not enough.


Flexibility, discoverability: using metadata for better user journeys

How a controlled and structured vocabulary frees us from focusing where online content lives. Now we can focus on what it’s about. One of the main goals of the EMBL Corporate Design Sprint 2 is to enable better user journeys on a future pan-EMBL web architecture. One key aspect is content…


The EMBL Triangle Key: From brand structure to information architecture

Last week I wrote about how the EMBL Corporate Design Sprint distilled a brand map into a brand structure. Today I’m writing the second installation with a post on how we’re using those core principles as the base for our brand information architecture (hereafter: IA) and a unique tool: the…


Mapping brand structure to support communication

During EMBL’s 43 years it has grown in size, scope and geography. Today EMBL has six sites, many activity areas and focuses on five related but distinct missions. There is a very strong unifying concept at the core of EMBL. However, during those years of growth a solid conceptual view of how…


Name it for what it does

A lesson re-learned in naming GitHub repos  As part of the Corporate Design sprint, we had need to set up a GitHub team and repositories to home and share work on the EMBL Design Language and Design Lab (more on what those are in a future post). As an abstract task, it’s easy. Except what…

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