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In previous Corporate Design sprints we defined font, colours and logo positioning. In the fourth corporate design sprint (CDSprint 4), which kicked off last week, we want to explore the very first applications of these elements together to shape a consistent new look and feel across different…
“Look back to move forwards” is a well-known saying. Thus, I recently turned to EMBL’s archivist, Anne-Flore Laloë, who helped me to search EMBL’s amazing archive to learn how EMBL has depicted itself through the years. Maybe knowing more about our first visual identity could help us…
The combination of logo, typeface and colour across different communications channels is at the heart of a distinct corporate design. In the last corporate design sprint, CDsprint 3, we turned our attention to colour.
We’re all familiar with the controversy that the use of photoshop to alter images of womens’ bodies in the media can cause. Whether the purpose is to smooth a wrinkle or tuck in a tummy, many people intuitively feel ‘improving’ an image is wrong and public debate about the…
Here we are hanging out our dirty laundry. As “fail forward” is one of our drivers in the agile work method, learning from what we could have done better in the sprints is as crucial as the achievements of our goals. So here are some useful lessons we have drawn from this last sprint.
We are beginning to look at the thorny issue of EMBL’s sub-brands. Do we need them, and if so, how should we accommodate them in our design system? A sub-brand is an entity in the brand map that refers to the umbrella brand but carries its own name and strategic positioning. It is distinct…
While working on EMBL’s brand strategy we realised that there is a need for a more systematic way to guide and leverage our collective efforts to build EMBL’s corporate design. So we chose to create a design language system that works across everything we produce, whether in print or digital,…
[This blog post was penned by the entire team that took part in the first Corporate Design sprint] We have been using Helvetica Neue as EMBL’s official typeface for some time now. We wanted to test whether this is the best and most sustainable choice for the organisation moving forward. There…
Our framework for the first week is to focus on the brand map as well as the brand strategy and related initial design principles. We started with a brainstorming session, so called “the first burst”. That implies answering questions like “what do we need”, “what are the blockers”,…
The word “brand” has become a common word in our daily language, but it is used in different contexts with different meanings. The word has its origin in ranching, when branding marks were seared into an animal’s skin to identify its owner. Television and print advertising saw the word being…