Informing, inspiring, and engaging society with EMBL’s research, services and training
The future EMBL Imaging Centre will be a technology platform for state-of-the-art microscopy at EMBL Heidelberg. It will allow scientists and industry to use and develop new microscopy techniques to visualise the smallest building blocks of life, and thus its basic processes. The EMBL Imaging…
Sprinting – running at full speed over a short distance. That’s what the word meant to me before joining EMBL on 2 November 2017. Who would’ve thought that merely six weeks later, I would actually be leading an Agile sprint focusing on journalist personas? Not me. But I truly enjoyed the…
The combination of logo, typeface and colour across different communications channels is at the heart of a distinct corporate design. In the last corporate design sprint, CDsprint 3, we turned our attention to colour.
Chloë dropped in to say hello today – she’s been on maternity leave since the summer. There were so many introductions to make, so many new team members to meet! It’s prompted me to put together this post to welcome the amazing new people that have joined the Strategy and…
We’re all familiar with the controversy that the use of photoshop to alter images of womens’ bodies in the media can cause. Whether the purpose is to smooth a wrinkle or tuck in a tummy, many people intuitively feel ‘improving’ an image is wrong and public debate about the…
I have lost count of the number of times that I have heard the question, Why is CERN so well known, while EMBL, which also supports amazing science, is not? I worked in the CERN communications team for seven years and I’ve now been at EMBL for close to two years, so I have some […]
The second corporate design sprint (CDsprint2), led by Tabea, started to look at the thorny issue of sub brands: Does EMBL need sub brands, and if so, how should they be treated? First, let me take a minute to outline what we’re doing here generally. The idea of these corporate design sprints…
Here we are hanging out our dirty laundry. As “fail forward” is one of our drivers in the agile work method, learning from what we could have done better in the sprints is as crucial as the achievements of our goals. So here are some useful lessons we have drawn from this last sprint.
How a controlled and structured vocabulary frees us from focusing where online content lives. Now we can focus on what it’s about. One of the main goals of the EMBL Corporate Design Sprint 2 is to enable better user journeys on a future pan-EMBL web architecture. One key aspect is content…
Here is an update to the article formats that we work to. Note that we have trimmed down some of the word lengths, along with titles and straps, which should now be a maximum of 50 and 100 characters respectively.