Informing, inspiring, and engaging society with EMBL’s research, services and training
We are beginning to look at the thorny issue of EMBL’s sub-brands. Do we need them, and if so, how should we accommodate them in our design system? A sub-brand is an entity in the brand map that refers to the umbrella brand but carries its own name and strategic positioning. It is distinct…
In this post I share an outline of what I have learned about EMBL’s followers on social media. This is based on my observations and research, as well as third-party data about social media users in general. Social media users are generally young, well educated and well off, even compared to…
Since its first edition in 2005, the 132 pages of Research at a Glance have given a detailed description of the scientific focus of all EMBL research groups and teams. This publication is important to many stakeholders and audiences, and is used for a wide variety of purposes. After more than 10…
Whenever I introduce myself as EMBL’s Core Content Manager, I inevitably have to explain what core content is. The short answer is that it’s long-lasting content, that we can use in many ways, including to support the more news-y stories we tell. But what does that mean, exactly?
While working on EMBL’s brand strategy we realised that there is a need for a more systematic way to guide and leverage our collective efforts to build EMBL’s corporate design. So we chose to create a design language system that works across everything we produce, whether in print or digital,…
From press releases about our latest discoveries and recaps of alumni or sponsor events to conference announcements or service updates – EMBL has many stories to tell to a variety of local and global, general interest and expert audiences. The digital channels we’re currently using for this are…
Last week I wrote about how the EMBL Corporate Design Sprint distilled a brand map into a brand structure. Today I’m writing the second installation with a post on how we’re using those core principles as the base for our brand information architecture (hereafter: IA) and a unique tool: the…
[This blog post was penned by the entire team that took part in the first Corporate Design sprint] We have been using Helvetica Neue as EMBL’s official typeface for some time now. We wanted to test whether this is the best and most sustainable choice for the organisation moving forward. There…
A good editorial theme is interesting, memorable and strikes a chord. The aim is to attract and inspire readers to do something. Last, but not least, it should be inspirational and speak to our readers about the one thing they care about — their future. Read more about why we are introducing…
Editorial themes are something that we have used to tie the EMBLetc magazine together in recent editions. Themes spark intrigue, provide focus and allow us to capture great stories from the most unexpected places. We are now planning to expand this concept to inspire stories and other content…