Informing, inspiring, and engaging society with EMBL’s research, services and training
My first objective has been to increase followers and engagement on EMBL’s social media channels. I’ve been experimenting, creating and sharing new content to interrogate what works, what doesn’t, and who our audiences are on our different channels. In the interests of openness, here are…
Nine years is a long time. As my time here comes to an end, it’s as if I’m standing on the brink of a new era, standing on the clifftop looking out to sea and wondering what awaits me. I’m so eager to see what will come next, that looking over my shoulder to take […]
Sometimes it takes someone to ask the right question to arrive at an important piece of information. And often these questions are asked by new people, who challenge the assumptions you take for granted about the place where you work. Shortly after Dan and I started working together to lead…
As others in the team are settling into their new roles, I am fast approaching the exit sign. My nine years at EMBL are almost over, and with just a few months to go, it’s time to take stock of what I have achieved during my time here. And actually I’ve learnt and done a […]
Every Monday at 10.30am we run a meeting to gather ideas for stories we should be telling via EMBL’s channels. You are welcome to come along to these story meetings (usually held in room B18 in the ATC – accessible via video conference if you’re not in Heidelberg) and to pitch your own ideas.…
When I walked into the office on the first of September I fired up the laptop and checked my emails and social media accounts. And then I posted… NEWS: From today I’m @emblorg‘s social media manager. First coffee, who knows what next… — Laura Howes (@L_Howes) September 1, 2016…
We often talk about ‘stories’ and ‘articles’ as if they were interchangeable, but they are not. To ensure that we all speak the same language, Adam has been developing some standard formats for editorial content. These include: Announcement Update Feature Opinion Explainer…
We have been having editorial meetings every Monday since April. These involve audience stakeholders (our colleagues from the Office of Resource Development, for instance, who work with potential donors to EMBL) and content producers within our team. The idea is that everyone can pitch stories and…
On 1st September Twitter granted EMBL the use of the @embl Twitter account. This account had been registered by an individual a long time ago and had remained dormant, which meant that EMBL was using the @EMBLorg handle. This was causing confusion, with many people naturally…
In April 2016, EMBL’s Director-General, Iain Mattaj, announced a restructuring of the organisation’s communications functions. Separate units that were previously quite independent – namely the Office of Information and Public Affairs (OIPA), Strategy and Analysis and…