Informing, inspiring, and engaging society with EMBL’s research, services and training
Digital products are designed for use. Even simple, text-based websites are consumed by users with a task in mind. Mostly they want to find something specific. Sometimes they might want to get in touch with a real person to ask a specific question. Or apply for a job. ‘Just surfing…
I want to take a look back at my first full year as EMBL’s social media manager. So what worked best over 2017 and what can I learn from this? What are we measuring? Why? My basic goals for EMBL’s social media are to build community and develop a shared understanding of who we as…
In this post I share an outline of what I have learned about EMBL’s followers on social media. This is based on my observations and research, as well as third-party data about social media users in general. Social media users are generally young, well educated and well off, even compared to…
Since its first edition in 2005, the 132 pages of Research at a Glance have given a detailed description of the scientific focus of all EMBL research groups and teams. This publication is important to many stakeholders and audiences, and is used for a wide variety of purposes. After more than 10…
The purpose of intra1 was to understand how people currently use EMBL’s intranets. Specifically, we wanted to: Understand audience behaviours Define audience segments Define the functions and the scope of EMBL’s intranets Inform the EMBL community about projects to rebuild EMBL’s core…
We are looking for EMBL people to help with our intranet user research. By keeping a digital diary you can help us to better understand how you use digital resources in the course of your work and home life. This will help us to design things that work better for you. We are asking for…