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Design guidelines

How EMBL presents itself visually to the public

EMBL Logo

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Use of the EMBL logo

Depending on its use and on production technologies, different versions in colour, black, and white are available.

The EMBL logo is protected under the Paris Convention, which protects names and logos of intergovernmental organisations. You may not use or reproduce the logo without EMBL’s explicit consent. For further details please see here.

Rule

Make sure the EMBL logo is always applied according to its terms and conditions and EMBL logo guidelines.

Recommendation: Check with the Design team that the EMBL logo is correctly applied in designs or content before moving to production.


Elements of the EMBL logo

The EMBL logo is made up of two elements: 

  1. Word mark (“EMBL”)
  2. Image mark (a hexagon made up of dots (5 per side) balanced on one of its points)

The word and image marks together make up the EMBL logo. The image mark may be used by itself in certain circumstances. The word mark must not be used by itself.

Rule

The word mark may not be used independently, it is only valid as a component of the logo.


EMBL logo positioning

Print products

Where the product is an EMBL product, the EMBL logo should be aligned to the top and right of the product, where possible.

Rule

The EMBL logo should be aligned to the top and right of EMBL products

Digital products

On digital products where the logo is a navigational element, it should be aligned at the top and left of the interface. On digital products where the EMBL logo is a link it should always link to www.embl.org

Rule

The EMBL logo should be aligned to the top and left of EMBL digital products
Where the EMBL logo is a link it should always point to www.embl.org


EMBL logo variations

There are four variations of the EMBL logo and the EMBL image mark:

EMBL Logo

Colour version

The colour version of the logo or image mark should be used where possible. They may only be used on a plain white background.

Rule

The colour version of the logo or image mark may only be used on a plain white background.

EMBL Logo with white text

Colour version with white letters

The white text colour version of the logo should only be used for co-branding when other logos are coloured as well. This logo version may only be used on black background.

Rule

Only used for co-branding when with other coloured logos on black background.

EMBL logo in black

Black version

The black monochrome version of the EMBL logo is intended for use on light backgrounds, and may be used over images or textures, providing that there is sufficient contrast for it to be easily seen and identified.

EMBL logo in white

White version

The white version of the EMBL logo is intended for use on dark backgrounds, and may be used over images or textures, providing that there is sufficient contrast for it to be easily seen and identified. It may also be used on surfaces that are opaque, such as glass.


EMBL logo spacing

The EMBL logo should have free space around it, so that it does not touch adjacent elements or the side of the medium. This space should be equivalent to at least the height of the letter E in the word mark.

Rule

The EMBL logo must have adequate space to separate it from the edge of the paper or other medium, and from adjacent elements.


EMBL logo minimum sizing

The EMBL logo should appear large enough that:

  • the letters in the word mark remain readable
  • the dots that make up the image mark remain discernible

The minimum width of the logo is 30 pixels or 15 mm in print.

Rule

The logo must have a minimum width of 30 pixels on screen or 15 mm in print.


Terms and conditions for the EMBL logo

By using the European Molecular Biology Laboratory (“EMBL”) trademarks, names and logos, you accept and agree to comply with the terms set forth. You further acknowledge that EMBL reserves the right to cancel, modify or change these terms at any time at its sole discretion without notice, and that your continued use of the EMBL trademarks, names and logos will constitute your consent to such cancellations, modifications or changes.

You acknowledge that EMBL may take action against unauthorised or infringing use or use that does not conform to these terms.

You acknowledge that all rights to the EMBL trademarks, names and logos are the exclusive property of EMBL, and all goodwill generated through your use of the EMBL trademarks, names and logos will inure to the sole benefit of EMBL.

You may not use the EMBL trademarks, names and logos to refer to any product or service other than offered or provided by EMBL. You may not use the EMBL trademarks, names and logos as your own, and you may not incorporate the EMBL trademarks, names and logos into your own products or services.

You may not alter the EMBL trademarks, names and logos in any manner, including, but not limited to, changing the proportion, colour or shape of the EMBL trademarks, names and logos, or adding or removing any elements from the EMBL trademarks, names and logos.

You acknowledge that except for the limited right to use the EMBL trademarks, names and logos for the specified purposes under these terms, no other rights are granted, by implication or otherwise.

You may not use the EMBL trademarks, names and logos in any manner that implies sponsorship or endorsement by EMBL. You may not use the EMBL trademarks, names and logos in a way that suggests a common, descriptive or generic meaning.

Only use EMBL’s name or logo according to EMBL’s brand guidelines.

Correct as of March 2020


Download the EMBL logo

Thank you for reading our guidelines. Please note, by downloading our logo you agree to the Terms and Conditions set out above and to check all uses of the logo with the EMBL Creative team. This download box includes all EMBL logo versions for off- and online production.

Download the EMBL logo Download the EMBL logo variants

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